Cricket Star Academy Franchise Business for Sale in Melbourne Airport, VIC 3045
The Opportunity
Cricket Star Academy offers a rare opportunity to establish a premier cricket coaching franchise at Melbourne Airport, VIC, combining our proven business model with a strategic location that serves as Victoria's primary gateway. The airport precinct provides exceptional visibility and access to a steady flow of travellers, nearby corporate hubs, and growing residential communities in Melbourne's northwest corridor. With our comprehensive training programme, proprietary coaching methodologies, and ongoing operational guidance, you'll have the foundation needed to build a thriving business in this untapped territory while benefiting from first-mover advantages in this high-potential area. Send your enquiry to Cricket Star Academy via Hattch Today to receive more information!
Company overview and history
Cricket Star Academy is part of The AllStars Academy (TAA) franchise, which offers multiple sports training programmes for children. The company has been successful for over 17 years, providing a professional and nurturing learning environment that builds children's confidence, teaches them skills, and creates lifelong memories.
Product/service offerings
Weekly clinics- Elite Squad Training
- Holiday camps
- Birthday parties
- One-on-one training
- School incursions
- Player pathway opportunities
- Virtual training platform
Image Gallery for Cricket Star Academy
Target market and industry trends
The target market includes children and youth aged 5 to 16 interested in cricket, and parents seeking quality sports programmes for their children. Industry trends include increasing demand for structured youth sports programmes and emphasis on skill development.
Ongoing fees (royalties, marketing fees)
- Management Fee: 10% or $3,750 per quarter (capped at $25,000)
- Group Marketing Contribution: $700 per quarter
- National Conference Fee: $325 per quarter
- Tech Systems & Platforms incl G-Suite: $845 per quarter
- Payment Gateway & Credit Card Bank Fees: 4%
Training and support provided to franchisees
- One week management training followed by continuous operational and marketing guidance
- Training modules include business setup, operations, marketing, site selection, launch, sales, HR, coaching curriculum, and on-the-field training
- Ongoing support programmes: Flying Start, Growth Turbo Boost, and MOTIV-8
- Access to mid and end of year conferences
- Marketing assets and a dedicated Franchise Support team
- Industry-leading systems, including an award-winning booking platform
Day in the life
A typical day for a Cricket Star Academy franchisee might include:
- Morning: Review schedules, prepare training plans, and set up equipment for the day's sessions
- Mid-morning to afternoon: Conduct coaching sessions, oversee staff, and interact with parents and players
- Late afternoon to evening: Manage administrative tasks, respond to inquiries, and plan marketing activities
- Throughout the day: Ensure high-quality coaching delivery, maintain facilities, and address any operational issues
- Regularly: Implement local marketing strategies, network with schools and sports clubs, and stay updated on cricket trends and techniques
Franchisees are expected to be hands-on in the business, especially during the first 12 months, to ensure smooth operations and maintain Cricket Star Academy's high standards of coaching and customer service.
Staffing requirements
- Franchise Owner: Full-time involvement, especially during the first 12 months
- Coaches: Qualified cricket coaches to deliver the programme (number may vary based on enrolment)
- Administrative Support: Staff to handle bookings, customer inquiries, and day-to-day operations
- Marketing Personnel: To implement local marketing strategies and community outreach
Location requirements and territory information
- Exclusive and postcode segmented territories
- Operates in various locations including Victoria, New South Wales, Queensland, South Australia, Western Australia, and Australian Capital Territory
Financing options available
Specific financing options are not provided in the franchise information pack. It is recommended that interested parties reach out to Cricket Star Academy using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.
Franchisee qualifications and experience required
- No prior experience in cricket coaching is required, as comprehensive training is provided
- Strong ability to build relationships
- Confidence and passion for working with kids
- Strong work ethic
- Business acumen and management skills
- Ability to follow the franchise system and guidelines
Unique selling propositions and competitive advantages
- Part of a larger sports academy franchise system
- Award-winning booking platform
- Expert coaching and comprehensive training programmes
- Exclusive territories
- Year-round demand for services
- Multiple revenue streams
- Strong brand partnerships with professional athletes
- Purpose-led business offering an end-to-end ecosystem
- Cost-effective investment
- Highly successful business model with a proven track record
- Supported by smart, innovative technology that contributes to the growth of your business
Challenges and potential risks for franchisees
- Seasonal fluctuations in demand
- Competition from other youth sports programmes
- Dependence on quality of coaching staff
- Economic factors affecting discretionary spending on youth activities
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Franchise Overview
Number of Franchises:
4
Number of Franchise Locations:
5
Number of Corporate Locations:
1
Franchise Partner Type:
Owner Operator, Investor
Opportunity Type:
New Franchise
Year Established:
2020
Investment Range:
$100K - $200K
Can you afford this Cricket Star Academy in Melbourne Airport?
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